Campaña de comunicación para la equidad de Género en la Universidad Técnica de Ambato, Provincia de Tungurahua 2015.

Abstract

This work was performed at the Universidad Technical de Ambato, Tungurahua province. With a study population of 308 students in the first semester, where a properly structured survey to determine aspects of Gender Equality students of the first semester was applied. The most important data obtained from the survey were: 59% of respondents believe that there is equal representation of men and women in the university associations, the presence of 60% of men within the university associations and AFU (female student association), FEUS (federation of university students of Ecuador) among others, is also considered that in some races it was determined that in the faculty of civil Engineering and law there is a greater number of men with 12%, while in Nursing and Education Sciences are considered distinctly women who are 13% and 15% respectively. The methodology used was active and participatory techniques were used as observation and instrument as the survey that served as a starting point for the implementation aimed at students of the first semester for which the communication campaign: seeing with Equity by gender equality was implemented. The campaign on Gender Equality was well received within the first semester students of the Universidad Technical de Ambato, which could carry out the proposal that we set at the beginning and also a precedent on the importance of Equity, Rights and Equality.