Modelo de gestión financiera para FACE - Radio Interoceánica de la parroquia Shell, cantón Mera, provincia de Pastaza, para mejorar el funcionamiento financiero y desempeño empresarial

Abstract

The present research work Financial Management Model to FACE-Interoceanic Radio from Shell Parish, Mera Canton, Pastaza Province was carried out with the aim to evaluate, correct and improve the financial performance and business performance. Surveys were carried out on employees and clients from both the public and private sectors of the radio to the development of investigative work. A SWOT analysis was also developed to determine if the radio is capable or no to perform the field of communication, financial indicators were applied to measure efficiency and effectiveness, horizontal and vertical analysis of the financial statements in which it is reflected the economic-financial reality. It has been determined that there is a high index of past due portfolio, an inadequate control in the functions that each of the employees perform reason why it is proposed to apply manuals, policies and strategies for a better business performance. At the end of the research work, some recommendations related to this process are presented and it is concluded that the Financial Management Model proposed constitutes to Interoceanic Radio a procedure through which it can transform its weaknesses into opportunities for growth, development and improvement. The scope of this study from the qualitative point of view is to propose an efficient and versatile alternative to the execution of a financial management model according to the sector in which Radio Interoceanic is developed.