Diseño de un modelo de gestión con base en el cuadro de mando integral (Balanced Scorecard) para el Gobierno Autónomo Descentralizado Municipal de Mocha, provincia de Tungurahua

Abstract

The Management Model base on the Integral Leadership Balanced for the Gobierno Autónomo Descentralizado of Mocha village, Tungurahua province which was developed with the purpose of improving the management processes to fulfill the institucional objectives. Evaluation instruments and an interview guide were applied. With the research results the Management Model was elaborated based on the Integral Leadership Balanced. This includes the external analysis which summarizes the political, economic, social, and technological factors which affect in a way or another the institution operation. An internal analysis was also developed from the SWOT (Strengths, Weaknesses, Opportunities, Threats) matrix and the internal and external factors evaluation. Perspectives indicators matrixes were also established on: finances, customers, internal processes, and learning. Finally, the integral Leadership Balanced was made by detailing the strategic objetives, indicators, actions, achievement deadline, responsable, and expected results. This management model is of vital importance to measure the proposed goals achievement and it also provides information for all the levels of the institutions, this facilitate the municipality authorities to take decisions and reach the financial success in a long term and accomplish the desired good living for Mocha population.