Diseño de un circuito turístico para el cantón Chunchi, provincia de Chimborazo

Abstract

This research proposes: design a tourist circuit for Chunchi canton, Chimborazo province; using information from primary and secondary sources as well as online academic papers, technical reports and research works. Tourism potential assessment was conducted, making it possible to identify needs and strengths as well as to know its current offer by means of the Inventory of touristic attractions resulting in 15 natural sites and 14 cultural events, such as “El Caminos del Inca” and “El Cerro Puñay” with hierarchy III and great importance to the province and the country. Also a market study was carried out to know the domestic and foreign tourists profile allowed to know that there is an acceptance for visiting the canton in 92% of domestic tourists and 97% of foreign tourists; as well as to know the plant and tourism products of the canton in order to make the confrontation of supply with demand and to get the goal projected. By these results, it was determined to design 3 tourist circuits of two days each, called “Reviving the ways of the Incas”, “Chunchi through its culture” and “ Climbing the Puñay hill, origin of the Cañaris”, these will be marketed by product strategies, price, place and promotion. Proposals will also provide to our project an adequate publication by the most appropriate means according to the information collected in the demand study as well as to contribute to its position in the market making the Chunchi canton a tourist destination of relative importance.

Keywords: tourist circuit, potential tourism, inventory of touristic attractions.