Estudio de factibilidad para la implementación de una Empresa de producción de alfalfa peletizada en el Cantón Riobamba.

Abstract

This research encloses a feasibility study conducted for the creation of a manufacturer company of pelleted alfalfa in Riobamba canton by conducting market technical, and financial studies. The market study was carried out by means of the application of surveys to both, producers and traders of minor and major species of livestock belonging to Riobamba canton to determine the tastes and preferences of potencial clients, thus, to establish marketing strategies. In order to set a technical foundation, the size of the company was described by the elaboration of plans the infraestructure ítems, material costs, equipment, and the productive-administrative process. In the finatial aspect, it was carried out a statistical summary of all the costs, expenses and utilities, necessary for the manufacture of pelleted alfalfa with an efficient service and of quality. Significant data were gathered, such as: the unsatisfied demand, represented by 20.652, from which, it is expected to capture the 0.13%. This percentage is posible by producing a mínimum 12.792 quntals of pelleted alfalfa per year, thus, it is posible to know the optimal size required by the company to meet the needs of the clients. Where as, the engineering of the project arranged aspects like machinery, equipment, furniture, labor, and other important resources for the operation and administration of the factory. This process required a total investment of $169.772.30, distributed in 5 shareholders and a total loan of $ 165.772 to be made with the CFN (National Financial Corporation) due to it is low interest rate. The final outcome; indicates values of NPV (Net Present values) of $ 122.1467, IRR (Internal Rate of Return) 22.70%, higher than the MARR (Minimum Attractive Rate of Return), and the period of capital recovery will be in a period of 2 years and 9 months. From the aforementioned data, the implementation of the project proves to economically profitable and socially sustainable.