Análisis de la toma de decisiones, según la neuroeconomia

Abstract

This research details an analysis of the making decisión process according to Neuroeconomics. The Project required the elaboration of an analysis to the behavior of people as well as the mind – brain relation at the moment of making decisions . Finally , some influential factors for making decisions werw determined with Neuroeconomics. The document is presented in response to a no experimental research that applied the inductive method to demonstrate several laws with a qualitative focus which allowed to discovere topic questions. The data were collected through the application of various experiments; it was the base to know the factors that influence in making decisions in the ones who run a business. The profile of the population to be investigate was limited by 35-50 years old men and women, married or single who hold a management position with sophisticated lifestyle and médium purchasing power. In the experimentation with the Asiatics illness, it was detalied that the formulation of options directly depends on making the final decisión. People with high worload should noy make decisions. The effect of expectations defines that a well- positioned Brand makes the difference when cosumers make decisions. The research and risk aversión demosntrated that the fear to fail is still present, people failing less. As a conclusión, Neuroeconomicsis determinated as an important tool in making decisions due to it is base don human behavior as well as with the opening to experimental economis correlated with the brain áreas, It is recommended the use of Neuroeconomics for companies that are interested in knowing consumers’ tastes and preferences, their cerebral, emotional and affective parts.