Diseño de estrategias de comunicación corporativa para el fortalecimiento de la imagen e identidad de la Escuela Superior Politécnica de Chimborazo, para el año 2016

Abstract

The design of strategies to improve the image and identity of Escuela Superior Politécnica de Chimborazo in Riobamba city was based on the formulation of stratified surveys not disguised. It was obtained as a result that the image of the institution has declined due to political situation in which it was immersed. We seek to propose alternative communication models throughout the use of complex tools to generate strategies. In this research process were involved on the one hand all the people that make up the ESPOCH students, teachers, employees and workers, and on the other hand the population of Riobamba. Within the strategies proposed: strategy of institutional implementation, seek alternative means to reposition the prestige and identity of the institution without generating high cost. It is recommended to implement the strategies developed in a continuous way being a model to follow, subject to any changes that it deems pertinent.