Diseño de un Plan de Marketing de Turismo Comunitario para el cantón Guano, provincia de Chimborazo, periodo 2016-2017

Abstract

The design of a Marketing plan for Community Tourism in the canton Guano, Province of Chimborazo, aims to promote economic and socio-cultural development. In order to meet this objective, fieldwork was carried out by means of direct observation. The market study and the interview were developed as well. In this investigation, it was possible to conclude that this place does not have the necessary assistance by the authorities, therefore there is no joint work between tourist servers and tourists to conserve the natural, artisan and gastronomic heritages; On the other hand, there is no enough promotion of tourist attractions. According to the problems encountered, it is necessary to develop the proposal of the marketing plan for community tourism in order to reposition tourism in the canton Guano by developing optimal strategies and effective advertising, communication, pricing and merchandising. Finally, the municipal authorities are recommended to persuade the local population in terms of conservation and preservation of the patrimonies of the canton where residents and visitors can be aware, protect and promote the touristic resources.