Diseño de productos gráficos basados en la iconografía Cañari como medio de difusión cultural.

Abstract

This research objective is to design graphic products based on the Cañari iconography, in order to rescue the ancestors origins, so these could become a cultural promotion channel for the Cañar population and all Ecuador, the history is wide, the collected information refers to three formative periods which took place in the past and made a mark in its transcendence. Events, traditions, and culture are registered in the ethnographic museums which allow the exploration of tangible and intangible information, to be transferred as graphics and expressed in textile, printed, and digital products. Three techniques were applied for the data collection: field observation, checking in, and surveys to a specific target selected through statistical calculation; therefore, the common characteristics were found and contributed to continue with the research process. The applied iconography was based on the market study results; once it was accepted, the pattern design and creation were developed to visualize the products and expose them in a web portal. The benefit was to recover the Cañari Culture meaning and its iconography in an innovative and modern way for an effective identity of the internal and external society. It was concluded that graphic design is immersed in all the fields and it could reach a higher level when it is applied in research in different means and with contemporaneous proposals, adapted to the modern society requirements. It is recommended to consider the basic principles of graphic design for a correct application and promotion.