Planificación estratégica en la Cooperativa de Ahorro y Crédito Producción Ahorro Inversión Servicios P.A.I.S. Ltda., sucursal Riobamba, provincia de Chimborazo, periodo 2015 – 2019

Abstract

The Strategic Planning at the Cooperativa de Ahorro y Crédito Producción Ahorro Inversión Servicios (P.A.I.S.)Ltda.,Riobamba, Chmborazo, period 2015-2019,with the purpose of contributing to a change in its organizational development, to improve competitiveness, permanence in the financial market and the proper decisión making since the weaknesses appear in the administrative area causing an inadequate segregation of functions in the staff of the entity.The development process includes the mission statement, visión, corporate values, institutional diagnosis through different matrices: risk analysis, internal an external factors, strategic profile, SWOT, institutional and strategic objetives with compliance indicators, strategic mapping and functional and structural organization charts, once this process is completed, it is concluded with the Implementation Plan to the entity the same that ensure the reliability of partners and optimization of resources. It is recommended to maintain and strengthen relationships with clients/partners, update the internal regulations of the institution, improve or maintain healthy financial índices with regard to liquidity, default and provision of portfolio, train Human Talent in customer service and after-sales service, expansion or recolation of their physical infrastructure, advertising in the different media.