Modelado y animación 3D de curiquingues con aplicación de color cinematográfico para publicitar la apertura del Teatro León con la Dirección de Gestión Patrimonio Riobamba.

Abstract

This is a project that aims to publicize the opening of the “Teatro León” of Riobamba trough an advertising spot with the intervention of the curiquingue, figure icon of the culture, publicized through 3D design techniques, with the application of film filters. The bibliographical-documentary methodology was used to analyze the information collected from design techniques and the appropriate methodology for the implementation of audiovisual production, in addition to elements such as the curiquingue, its morphology and habitat, and details of the internal structure were addressed through the field research. Subsequently the modeling and animation 3d of the principal elements was done with the use of methodology of audiovisual production. An emphasis was placed on the post-production phase, due to the application of film filters. For the application and comparison of film filters was used exploratory research, it was determined the use of two defined color ranges, the warm and cold color simulated by filters of camera Coral Filter and Soft Contrast Filter respectively. In the simulation of these filters, the Coral Filter software generated intense colors with high saturation and brightness, and Soft Contrast Filter generated colors with low saturation and low intensity. The technical and comparative visual comparison was made in which the control of saturation and color intensity that was handled in both cases was observed, besides the suggestion and emotional influence of the film filters in the viewer. It was concluded that the application of suitable film filters in the audiovisual productions transmits and generates emotions, reinforcing the concept and influencing the acceptance of the advertising spot by the viewer. Professional producers are recommended to use proper and previously investigated film filters for the correct transmission of the concept of audiovisual production.