Diseño de una ruta turística de aventura en el cantón Cumandá, provincia de Chimborazo

Abstract

The present research designed a tourist adventure route for the Cumanda Canton, Chimborazo province; through a methodological process based on primary and secondary information. The tourist attractions with potential for the practice of adventure sports were evaluated according to the criteria of adventure tourism operation rules, giving them a level of difficulty, with hierarchies I, II, III and IV. The market study analyzed the current situation of tourism system offer – demand, establishing that adventure activities had been accepted to carry out. The technical design of the route proposed to offer 4 competitive and sustainable tourist packages, through information of equipment and technical guidelines for each adventure sport practice. The spreading of the adventure tourism route was defined through market strategies; a system of participatory operation and under a model of community management that suggests being legalized as a Community Tourism Center and/or as a tourism operator is proposed, either of the two legal bases offers the Adventure Route. The financial study determined that the project implementation is profitable because it reaches a 31% IRR (Internal Rate of Return), a NPV (Net Present Value) of $ 120, 865.84 waiting for a capital recovery in the third and fourth year of investment.

KEYWORDS: ADVENTURE TOURISTIC ROUTE, TOURIST ATTRACTIONS, ADVENTURE SPORTS.