La innovación en el packaging y su influencia en la funcionalidad de envases para bebidas de carácter doméstico.

Abstract

The importance of the packaging is remarkably considerable for sale by impulse purchase in shopping centres. The objective of the present research was about the innovation in packaging and its influence on the functionality of containers for domestic beverages. It carried out in order observations and evaluations of phenomena that occur when modifying containers by using the mixed modality (qualitative – quantitative), so that new observations were proposed to modify or substantiate the assumptions or generate others. When applying the analytical synthetic method, the facts were studied starting from the decomposition of the objects. The techniques used were experimental and observational, due to they are combined appropriately with theoretical and analytical tools. On the other hand, the experiments were based on the sequential model according to their planning, implementation and evaluation. Through data sheets compared the existing products of the same category with the products that were the object of the current study to determine characteristics that made the position of these products in the first sale charts. It implemented design concepts according to Ecuadorian regulations to comply with the basic functionalities of the containers at the same time give an extra value to the final product. The result of the investigation had an increase of 60% to 90% in sales of the different products of the domestic beverages category that are offered by “Industria de Agua y Filtraciones” (AIF), located in the Riobamba city. Finally, it was possible to conclude that the design end the elaboration of the packaging in the main element of any product for its placement in the point of sale and therefore the presentation to the general public. It recommends to graphic design professionals to carry out detailed studies of containers and packaging that exist in the market to solve these communication problems.