Metodología para la creación de infografías de rutas urbanas. Aplicación en servicios de buses de la ciudad de Riobamba.

Abstract

A research and analysis methodologies for creating infographics was developed with the purpose of establishing a methodology that facilitates the creation of infographics of routes in a quick, easy and simple way to develop to be applied to the urban buses service in Riobamba city. Observation sheets, surveys, photographs and Adobe Illustrator CS6 software was used in the development of this research as well as a target group of 68 people. Through a survey the data were obtained: 45.7% of the people use an urban transport service infrequently, the routes most used by the people are 1, 6, 8 and 13 lines, 82.6% do not know the exact location of stops, 97.8% do not know the exact bus service times, 91.5% affirm that it is important to know exactly the frequency of arrival of the service to the bus stops, 91.5% affirm that it is importance of knowing accurately the location, schedules and frequencies of the 16 lines, 93.6% said that an infographics is appropriate as a route location guide, 41.8% state that color should be used, 25.3% state that icon is important, 17.7% state that shapes are useful and 47.7% said that in order to have an easy access to the infographics it should be located in strategic stops. These relevant data helped to distribute the appropriate information that users need to see in the infographics, this allow to design 3 infographics design proposals, these were validated by a focus group of 20 people. Being the third design the best of them with a total of 55% of acceptance. It is concluded that the design structure of the methodology allows to create infographics of routes in an efficient way. Therefore, it is recommended that this type of research is applied in similar projects.