Diseño de estrategias de Marketing para fortalecer las ventas de la Empresa ORGATEC

Abstract

This study purposed to design marketing strategies to increase sales of the company ORGATEC. The development of these strategies will improve profitability, increasing sales, optimizing the resources, contributing to the fulfilment of planned goals and objectives. The development of the strategies included the market research, the external and internal analysis of the company through a SWOT (Strengths, Weaknesses, Opportunities and Threats) to substantiate the factors that has in favor and against, from which the necessary strategies were stablished. The proposal to improve the profitability of the organization is based on the development of the following strategies: communication, product, price, place and promotion; as well as the perfect tactics to the market in which the company carries out its economic activities. In conclusion, through the implementation of the strategies adopted and the appropriate follow-up of the tactics, the company will get a considerable increase in its sales, seeking to make customer loyal and branching out into a potential market which is expected a good response to the promotion strategies and discounts proposed in this study.