Diseño de catálogo de productos para la Empresa “Cerrajería Ll y S” del cantón Guaranda, provincia de Bolívar

Abstract

The objective of the research is the catalog desing of products for the Company “CERRAJERIA LL Y S” of the Guaranda canton, Bolivar province, dedicated to the activity of metallic carpentry, locksmithing and segurityfor the home. In order to publicize the products, have a more direct relationship with customers, improve their advertising, promotion and brand positioning. For the development of the proposal, a market study was conducted to know the demand and the offer, finally a FODA analysis was elaborated. Based on the analysis carried out, it is proposed to elaborate a catalog derived from the portfolio of products and next to this a new corporate visual identity for the Company, adversiting and promotion strategies like flyer sheets and a fan page on the social network Facebook. As a result of the investigation it was posible to conclude that the current economic situation of the country is not the best for large investments, the public has a great acceptance for the products that the company offers being totally competitive within the market, surpassing quality at the level of our competition, with prices accesible to the market. It is recommended to apply the proposed marketing strategies in order to make the customer more loyal by displaying the products found in the catalog.