Diseño de un Plan de Negocios para la microempresa comercializadora de sombreros artesanales de paño y de lana en el cantón Otavalo, provincia de Imbabura

Abstract

In this investigative work “Desing of a Business Plan for Microenterprises artisan hats of cloth and wool in Otavalo canton, Imbabura province”, has been proposed to position the microenterprise ÑUCAHUASI in the mark. This business plan consists on four plans; marketing plan, production plan, organizational plan ande the financial plan. In the development of the marketing plan as first step, was proceeded to conduct a situational analysis both macro andmicro environment of micro-enterprises to know the scenario in which actthe behavior of customers and propose viable strategies to respond to this, of equal way is proceeded to perform an analysis internal and external to know them strenghs of the microenterprise, opportunities of market, weaknesses and threats thet can wuit to restrict the output to new opportunities, a time made the analysys respective is develop strategies suitable for marketing of hats. In the development of the production plan sets the technical procedures to follow flow programs and the resources required for elaboration of hats considering the installed capacity of prroduction. Within the organizational plan establishes a new type of business organization tio microenterprise, where each worker performs efficiently in a pleasant atmosphere and to fulfill its functions successfully. In the development of the financial plan determines the VAN positive $ 106215,72, the TIR gives a performance of 152% on the investment made, the benefit/cost is $ 1,33, that is tos ay that for every dollar invested is gets a utility of 0,33 cents and the period of recovery of the Investment PRI is in 2 years, 1 month with 9 days. With the development of the four plans, mainly the fiancial plan is defined that the Project is viable that’s why it is recommends the Speedy implementation of this business plan.