Estudio de factibilidad para la implementación de un complejo turístico en el cantón Pallatanga, provincia de Pallatanga

Abstract

The present research proposes: to carry out a feasibility study for the implementation of a tourist complex in Pallatanga canton, province of Chimborazo province. It was used bibliographical and field research techniques. It was established the objective demand where 15% was used of the unsatisfied demand; Percentage that was established according to a reasonable estimate of the possible tourists considering the installed capacity of the tourist complex and the flow of tourists according to the season. Consequently, the current offer was analyzed and tourist attractions of the area were identified that can be frequented by visitors, enjoying the landscapes and natural resources of the place. In that canton was established as potential clients to national tourists from Guayaquil city and the foreign tourists from United States who frequently concur in this place having a great acceptance in the sectors analyzed for the creation of the project. The technical study established the philosophical and strategic planning of the company, carried out the study of marketing and the study of environmental impact using the matrix of Lazaro Lagos. The organizational part of the company was structured with its functions and regulations manual. In the legal part, the project was based on Ecuadorian laws related to the tourism sector. In the economic study, It was determined a total investment of $ 274. 394,80. Costs and revenues, income statement, balance sheet,, cash flow and break-even were calculated. For the financial evaluation, the NPV was calculated: $ 896. 357,72. The B / C ratio: $ 3,26 and the IRR: 23% with a recovery period from the second year. It is concluded that the project is feasible generating social, economic and environmental benefits

Keywords: feasibility study, tourist complex, tourist attractions.