Diseño de un modelo de gestión comercial para la Cooperativa de Ahorro y Crédito Cacha Ltda., de la ciudad de Riobamba, provincia de Chimborazo, para el período octubre 2014 - octubre 2015

Abstract

The current paper is a “Commercial Management Model for the Saving and Credit Cooperative Cacha Ltd. from Riobamba city, province of Chimborazo from 2014-2015” in order to improve the process and internal procedures of the Cooperative for providing better products and services, and to fulfil with the partners expectations. For the preparation of this Commercial Management Model the descriptive, field, and documentary researches were required, and like instruments the observation guide and survey were used. It also was done the situational diagnosis of the company through the STEP analysis FODA (Strengths, Weaknesses, Opportunities and Threats) because it is a used tool, in order to value the current and future viability of the Institution. The Commercial Management Model will help in appropriate way to the planning and execution of the desired objectives, also strategies of marketing management were designed, by different means of advertising, with which is intended to spread clear and accurate massages, information that help to the market placement. It is recommended to apply signs that allow evaluating the administrative and operative management of the entity for making decisions. And to elaborate training plans aimed to all of the employees, according to their need and requirement, it will help them to move easily into the institution.