Marketing Deportivo para el fortalecimiento de la marca de la Sociedad Deportiva Star Club de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The Sports Society “Star Club” is a profesional soccer team, which the headquarters is located in the city of Riobamba, along of its trajectory during 30 (thirty) years, it has been disputed a variety of championships looking for the ascent of category in the first B of the Ecuadorian football. It is therefore that the present degree work,I was realized an exhaustive analysis of the actual situation of the club, both internally and externally, in order to propose strategies really feasible and with it can get positive results as soon as the growth and psoitioning of the club. The market researches allow knowing that the most of the surveyed people that know about “Star Club” consider that the sport marketing is Good, what is a qualification very low owing to be a recognized team in the city its necessary that is activities in this ambit will be organized and planned, in addition it will be evaluated periodically to implement the improvements, and relevant innovations. It was designed and tactics of sport marketing to apply during the season 2016, with its respective control means, this contain was embody in an anual operative plan whose investment value is $13.824, 60 to significally increase the value of the “Star Club” brand.