Modelo de Gestión comunicacional para el Parque Acuático Los Elenes del Gobierno Autónomo Descentralizado del cantón Guano, provincia de Chimborazo período 2014-2015

Abstract

Designing a model of communication management to strengthen the positioning of The Elenes Waterpark Decentralized Autonomous Government of Guano Town; for lifting information surveys they were conducted in the water park to domestic and foreign tourists, questionnaire and direct observation were used; within the proposed strategies they were integrated marketing mix, which included logo design, posters, website interface, brochures, application of brand garments and props, signage, as well as designing and interface for intranet Park water; based on proposed investment totaling $ 34,368 d was determined. The waterpark The Elenes have adequate infrastructure and It is located in a rich natural environment that allows various types of tourism such as ecotourism, community tourism, rest and relaxation, tourist entertainment, among others, which is a strength and opportunity for the park; is essential to promote permanente awareness programs directed to the population and surrounding communities with the community and develop eco-tourism, and thus capture the people how important it is to provide quality service to tourists, and therefore carry a good impression of the place visited and recommend future the area.