Diseño de un Modelo de Gestión de geoposicionamiento para mejorar la distribución de las tiendas populares del Instituto de Economía Popular y Solidaria

Abstract

The aim of this research is the design of a management model geoposicionamiento for the Ecuadorian Institute Of Popular And Solidarity Economy, in Riobamba, Chimborazo Province, in order to improve the distribution process to outlets that are to be implemented as part of the project driven by popular shops IEPS; for which has done extensive field work, market research is documentary and field observation forms were applied to the various existing stores, interviews with the owners of the shops and 680 customer surveys of these businesses. The results of the research were important in determining the strategic areas which will be located in each of the different stores that will be part of the project, also determines the type of distribution to be used in this case will be exclusive distribution, for which a channel of indirect distribution ie producers must bring the products to the logistics operator is used and from this will be distributed to each of the points retail. Finally it is concluded with the proposal of design management model geoposicionamiento which demanded the application of ArcGIS and google maps software, the first allows the creation of routes, while the second allows the calculation of distances in order to optimize resources during commercial distribution. Finally it is recommended to implement popular stores in sectors which do not exist, in addition to add one or more stores in neighborhoods that have a large perimeter, in order to achieve full market coverage.