Diseño de un modelo de Comunicación Integral para el Gobierno Autónomo Descentralizado del cantón Guano período 2014-2015

Abstract

The present titling work had the objective of Designing an Integral Communication Model for the Decentralized Autonomous Government of Canton Guano in the period 2014-2015, with the purpose of providing the institution with a Communication Management tool that improves service to the client Internal and external; For it has been used the scientific method in all the stages of the investigation and in general because it makes possible the theoretical-practical relation in search of finding solution to the problematic described; The type of study was the descriptive one, since data were analyzed, based on a survey of information, and based on this, solutions to the problem have been proposed. For the collection of information, the survey, direct observation and documentary bases were used as techniques; The instruments applied were the observation sheet and closed questionnaires, which were applied, the first to the sample obtained from the Canton Guano population and the second to the sample obtained from workers and officials of the Decentralized Autonomous Government of Canton Guano; The information collected was tabulated in Microsoft Excel and analyzed later. Based on the findings, a wide range of products and communication tools were proposed, such as brand design, posters, leaflets, web page design, intranet and social networks, among others; Among the main results it is estimated that there is an increase in the perception of the quality of the external customer and an improvement in the work environment and organizational culture of the institution; The application of the Communication Model will cost an estimated 13,550 usd; Therefore, it is recommended to the Canton Guano GAD that the proposed Management tool be implemented, since it will be a contribution to the continuous improvement of the overall processes of the institution.