Plan de Negocios para la Unión de Organizaciones de Mujeres Indígenas que buscan la vida en Chimborazo (KAMACHW), en la ciudad de Riobamba, provincia de Chimborazo, período 2014-2015

Abstract

The business plan for the Union of organizations of indigenous women who seek life in Chimborazo (KAMACHW), in the city of Riobamba, Chimborazo province, period 2014-2015, designed the processes so that this institution successfully marketed their products. Documented in writing the planning and operational strategy. This study used the qualitative and quantitative method for the survey, observation and interview were used as techniques. A population of 75.424 people was considered, by calculating the study sample of 185 individuals from the urban parishes. The marketing plan proposes strategies as the 4Ps: brand design, promotional items, fences, alternative advertising, stands, banners, user manual branded, radio, television and virtual advertising. In addition to establishing the corn roasted whit fried guinea pig (TUS TUS TAS) will be the flagship product. The operational plan specifies requirements for infrastructure, raw materials, supplies, machinery, and equipment. The human resources plan identifies the professional profiles of the charges the company producing TUS TUS TAS. The financial plan, analyzes the investment against projections and indicators established through this project is profitable: The VAN= 2.545.728.56, TIR= 96%, recovery period= 2 years, 2 months and 12 days. The breakeven point for the production is: 81.152.13, whereas the projected sales volume for year 1 is=119.473, surpassing the minimum production threshold, the organization does not lose financially with this project.