Proyecto de factibilidad para la creación de una galería turístico cultural para promover tradiciones y costumbres del cantón Guaranda provincia Bolívar

Abstract

The current research has like objective the feasibility of creating a Touristic Cultural Gallery in order to promote the traditions and costums of Bolívar province, its location will be in Guaranda canton, on Diez de Agosto and García Moreno streets. It was made a documentary- bibliographic research, where the information about te tourist attractions of Bolívar province was collected, besides descriptive research was applied to describe the touristic places and its culture, gastronomy, religious holidays, etc. According to the results the mayor of survey resppondents that belong to the province have lack of knowledge about the cultural richness of their province, and also the survey respondents of the country mentioned that the Bolívar province is known only by the carnival, nevertheless is a historical city because there was develped an importan battle before to Primer Grito de la Independencia en Pichincha like is “Camino Real”, due to this fact the name of Gallery “Camino Real”. Like conclusión through the application of a financial plan and the Net Present Value (VAN) the internal rate of return (TIR) and finally the Balance Point, demonstrating that the project is reliable and profitable. It is recomended the application of the current research because it generates a socioeconomical change in the canton and in Bolivar Province.