Diseño de un Modelo de Gestión de Marketing Turístico, para la construcción de la marca; de la comunidad de Nizag para el año 2015

Abstract

The present work of degree consisted of making “The Desing of a model of Touristic Marketing Management, for the construction of the brand; of the community of Nizag for the year 2015”, with the aim that the inhabitants could lead toward the progress and exploitation of their wealth as touring destiny. The compilation of the characteristics and generalities of the canton Alausi and the community of where were found the necessary foundation to be able to develop; the planning and formulation of the problem. Furthemore, it developed a situational analysis to external and internal level and a market study, the same that allowed knowing the characteristics of the community and its inhabitants; these findings resulted in the necessary pattern to know the current diagnosis of the community and on this way, planning the diverse strategies. Within the model of the Touristic Marketing Management strategies of competitiveness, training, positioning, and launching of the product, of communication, prices, and brand. The desing of this management model will permit that the inhabitants of the community of Nizag may burst their touristic wealth with a professional guide, the same that in application will permit to locate the brand of the community Nizag to national level, by generating work sources for them, due to the concurrency of all kind of tourists both national and international. It is recommended to apply the diverse strategies already planned, considering that their investment is minimal and their results will be favorable for the community Nizag.