Plan de Negocios para la Cooperativa de Ahorro y Crédito Minga Ltda., provincia de Chimborazo cantón Riobamba período 2014 -2015

Abstract

Trading plan for Manga’s credit union of Chimborazo province, in Riobamba canton, entity with national agencies, provides financial services such as loans, savings and investment and additional services such as Mingacard, mingaonline. This research starts with a situational analysis of the credit union that enabled us to identify the institutional SWOT, market research, which was made through field research, surveys were applied to the members of the credit union and future potential customers, developed a marketing plan in which an ATL and BTL advertising is designed to publicize the credit union in search positioning, human resources plan focuses on strengthening their skills in the people with workshops and courses training for all employees focusing on their overall improvement and financial plan is a systematic tool for planning and investment management in the present research. This involves major shareholders of the executive board, management, employees and partners proposing to make the necessary corrections in the provision of their Services and contribute to the growth of it As a result, it was decided to carry out a business plan to optimize resources, periodic monitoring of different areas that comprise the credit union and implement new branches in strategic sectors of the downtown areas of the city and in this way to attract more partners and potential customers.