Proyecto de factibilidad para la creación de una empresa de confección y comercialización de ropa deportiva en la ciudad de Riobamba

Abstract

The present investigation has as an aim to determine the feasibility for the creation of a company manufacturing and marketing of sportswear in the city of Riobamba. A Market research was conducted in the urban area of the city of Riobamba with a confidence level of 95%, in which 138 surveys werw aplied, which it was established that 96% of the population use sportswear and 49% use it two to three times a week. The proposal contains the parameters of constitution and staff of the company Confecciones S.A. Miresport. Which will be located at Av. Pedro Vicente Maldonado and Av. Saint Amand Montrond in the city of Riobamaba. Its activity will be the manufacturing and marketing of quality sportswear for men and women with innovative designs subject to customer preferences which will allow you to establish a link with which its followers can feel identify. The total value of the investment is $234 733. The financial study an Internal Rate of Return (IRR) of 65% greater tan the Minimun Acceptable Rate of Return (MARR) percentage was obtained. The period of payback is two years and six months. The net present value (NPV) of the company will be $431 713. The feasibility and profitability of expertise in project development business is presente as a contribution to the revaluation represents a significant for the economy of the city.