Plan de Negocios para la Cooperativa de Ahorro y Crédito “Kullki Wasi” Ltda., de la ciudad de Ambato, provincia de Tungurahua para el período 2014-2015

Abstract

Saving and Loan “KULLKI WASI” LTDA Cooperative located in Ambato City, Tungurahua province has seven agencies at the central zone. This entity provides financial services such as saving and investment credit cooperative currently has 60,000 members. To develop a business plan will help the manager and the staff to take decisions and carry out the necessary corrective actions where necessary thus is more efficient in providing services. Within the research methodology, the field research was used, which direct the members of the cooperative surveys were applied. Bibliographical documents and web pages, which helped to enrich knowledge for this research. In the present investigation weaknesses were identified in the cooperative which are expected to be resolved by implementing strategies proposed in the business plan. For a company financial institution may have stability in the market in which it operates must make use of a business plan regardless of size, since it depends on the success or failure of it.