Diseño de un modelo de gestión de Marketing Comunicacional para la Empresa Espaciosoffice de la ciudad de Quito provincia de Pichincha, período 2014

Abstract

This work was conducted at “EspaciosOffice”. It is a young company that provides virtual office services and infrastructure of physical, temporal, and permanent office. In August 2008 it began functioning in its first office located in Centro Financiero building, in the city of Quito, in the province of Pichincha. EspaciosOffice was created with the objective of having a dynamic and humanistic professional business center which will support other companies to have all services of a traditional office with low cost, time and effort. Along time a branch office has been established as a result of effort and experience for 6 years. This growing has been gotten through good and close deal with customers by showing interest not only on business, considering all aspects related to customers. The problem of the company is the lack of communication between company and objective public. That is why it is very important to perform a communicational marketing management model which will determine weaknesses in order to look for solutions that let the company reach goals. The principal objective of this study is to design a communicational marketing management model in order to keep the name of the company in customer`s minds. When the problem was identified, a market research determined that the most effective way to broadcast the company services is the internet. On the other hand weaknesses and strengths of the company were known. By the means of these findings A Corporative Image Manual is implemented in order to make current and potential customers recognize the company´s trademarked in anyplace. A theoretical and practical Customer Service Manual was also carried out, so all staff will understand the importance of good deal and customer service. Based on results of market research it is concluded that internet will be the most effective way to broadcast the company services. Besides, potential customers do not know about the company services, so a communicational strategy will be implemented in order to solve this problem. Some Fliers and press announcements have also been designed, so people will look at the company`s trademarked. It is recommended to apply the communicational marketing management model which will help every single process that EspaciosOffice performs.