Creación de un modelo de gestión de comunicación de Marketing para mejorar el nivel de satisfacción de los usuarios de los diferentes servicios que brinda el Ministerio de Agricultura, Ganadería, Acuacultura y Pesca (MAGAP) zona 3, Riobamba año 2013

Abstract

The present Marketing Communication Management design for the Ministerio de Agricultura, Ganaderia, Acuacultura y Pesca seeks to disseminate information to the user of agricultural services that offer to improve the public’s attention, and thus become familiar with the services of the Institution With a market survey techniques were adopted for the preparation of the proposed Communication Management Marketing strategies through advertising, promotion, public relations and sales force is a first step, but should be supplemented with the operational plan, and the establishment of new instruments communication order to consolidate local institutional image It must do the dissemination campaigns in digital media and printed to promote the work that meets the MAGAP, and thus keep users informed off all services provide by the institution and the result of the work to performing the management in order to meet the needs and demands of beneficiaries With the implementation of a communication management for the Ministerio de Agricultura, Ganaderia, Acuacultura y Pesca, highlights the importance should be given to the concept of quality of service we offer, and it managed to increase the recognition of the institution and thus position themselves in the minds of consumers by ensuring their information and applying to activities that reflect the MAGAP that provides efficiency and effectiveness It is recommended to implement this research to strengthen communication and thereby increase the level of satisfaction, for the benefit of customers and the institution and thus to contribute to the development of the province and the country