Diseño de un modelo de gestión de Marketing Comunicacional para incrementar el posicionamiento y rentabilidad de la Empresa SERCONAM de la ciudad de Quito, período 2014

Abstract

The present research work proposes to set a management model of communicational marketing in order to increase placement and profitability of SERCONAM Enterprise at Quito city, 2014 period, which aims to provide the community a modem and environmentally friendly solution. The main axis that found the proposed model is: Economy, politics, technology, ecology and sociocultural aspects such as those entailment and sustainable local development factors. This model will have as action strategies: the development of an advertising spot on Radio and Television, written proposal of communication (brochures, banners, flyers, posters) implementation of mobile advertising, creation of a web site for the Environmental Consulting SERCONAM, promotions in contracts (recycling, environmental licenses, sewage treatment) collaborating at the same time with the environment improvement through a reforestation campaign. These competitive strategies will help to have a higher placement; higher economical growth as well as it will generate alternatives able to adapt to the true needs of the industrial sector as an answer to the requirements of the modern market, providing new options top the moment of requiring an environmental service. It is raised to the enterprise this communicational proposal in order to increase the institutional corporate image and so the profitability of it, considering they are designed so they can cope with the investment costs and operative plan, allowing this way to set new marketing tools and thus printing a quality stamp over competitors.