Proyecto de factibilidad para la creación de una empresa consultora especializada en temas de Gestión de Marketing, Comercialización y Comunicación Corporativa, en servicio de la ciudad de Ibarra, provincia de Imbabura

Abstract

The present investigation is made to determine the feasibility of creating a consulting firm specialized in the areas of Marketing Management, Marketing and Corporate Communications. The market research was conducted to the companies of Ibarra city to determine the preferences and likes related to the consulting service, the factors associated whit the price a proper distribution for the companies. The technical study was made to determine the optimal size, the strategic location, the technical variables and necessary organization for the companies to develop their activities. Once the technical organization, administrative and the legal figure is established of the future company the resources were taken advantage in order to achieve their goals. Al financial study was developed on with viability of the investment and increment was determined and the possible sustainability in order to increase profitability. According to the evaluation performed, we considered the feasibility of the proposed creation of a consulting company in Marketing Management, in the city of Ibarra. Therefore it is recommended implementation of the company. Based on the sensitivity analysis it was determined the strengthened of the image whit the community, a growth on a sector and fair competition.