Propuesta estratégica de Marketing para la difusión, comercialización y fortalecimiento de los principales atractivos turísticos del cantón Alausí para el período 2013-2014

Abstract

The present thesis was carried out to at strategic marketing proposal for diffusion, marketing and strengthening about main tourists attractions from Alausí city, 2013 – 2014. Meeting the objectives were the inventory tourist attractions, as well as for market research focusing them on national and foreign tourists, or the effect is applied survey techniques such as direct observation, whose purpose is to collect relevant information about tourism in this city. The results arising from the analysis of the information obtained as: lack of diffusion from Alausí city like a benchmark from natural, natural tourism from Alausí city and it is recognized nationally and national tourism. National and foreign tourists make tourism like: Archaeological, Architectural, Cultural, National, Rail which this city is recognized nationally and little International level, the means by which the report is the web leading to the need for increasing advertising and promotion tourism through electronic media such as wide web and popular mechanisms, into consideration the present investigation will be recommended conducting continuous training for department members GADMA (decentralized autonomous municipal government from Alausí) they are responsible about tourism to direct and evaluate continuously.