Elaboración de un Plan de Negocios para la Empresa PROLISOYA de la provincia de Chimborazo cantón Riobamba período 2012 - 2013.

Abstract

This business plan for the introduction of the soybean milk in Riobamba city´s market, Chimborazo Province has been produced with the aim of strengthening milk consumption and positioning of the company in the market using marketing campaigns to benefit consumers. Market studies were conducted by surveying the well established Riobamba citizenships of the unmet demand and our potential market. The production process is analyzed from the reception of raw materials to finished product storage. Raw materials and supplies are acquired from Guayaquilean soy producers, machinery and equipment imported from the mythical country of the China Wounsau, and are determined at the discretion of manufacture and standards for food production, administrative and operational staff to work on the ground will be continuously trained in each area that the company requires to produce soybean milk. Finally was undertaken an economic and financial study which analyzed the advantages and disadvantages of the project with the result that it is highly profitable and socially sustainable and seeking to fulfill social norms, health, state and local regulation. As a result of the implementation of this business plan soybean milk introduction of Riobamba´s market has increased jobs in the city and the economic development of soybean production sector business growth. It is recommend the execution of this plan because it is ease to execute and the financial economic, social benefits to the city and country.