Diseño de la Planificación Estratégica para la Escuela de Contabilidad y Auditoría - ESPOCH, de la ciudad de Riobamba, provincia de Chimborazo

Abstract

This research aims to design the strategic planning for the School of Accountancy and Audit – ESPOCH, of Riobamba city, Chimborazo Province to improve management and sound decision-making to ensure compliance objectives, goals and stated purposes. For the analysis and development of strategic planning were developed the diagnosis, formulation, addressing, and the Strategic Implementation, the same that they were achieved by surveys of teachers and students, by using important tools like the FODA matrix. ( Strengths, Weaknesses, Opportunities, Threats,) and prioritization of matrices, it could be organized, evaluate and organize more broadly for achieving set specific goals with indicators respective , more the operational plan that allow the new Administrative actions, of the School of Accountancy and Audit. The research paper concludes, that the great contribution that strategic planning provides to the School of Accountancy and Audit, leads to improve management and determination of actions to be carried out within the same and thus achieve compliance objectives and proposed goals efficiently and effectively. Therefore it is recommended to disseminate, implement and evaluate compliance with the strategic planning that is designed for school because through this will be achieved to get the desired results. Besides meeting the expectations of internal and external customers, and society.