Diseño de un modelo de gestión basado en la metodología del Cuadro de Mando Integral para la Empresa Galán y Miño Express Cía. Ltda., de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present research aims to design a Management Model based on the Scorecard Mythology. It allows the company to achieve its goals in a set of steps, it also contributes with the organization in order to obtain efficiency in the each process and continuous improvement of organizational performance in the company. The research methodology was established for the purposes of this study; the variables of study and application of quantitative research were determined such as: observation, survey and interview. The proposal of Management Model focused on the dour perspectives of the Balanced Scorecard was developed through investigative processes: financial, costumer, internal process, learning and growth; in each one for them, strategic objectives, indicators, iniciatives, goals and responsible were discussed for becoming a useful tool the company. As a result of the investigation, this model will help the administrative area and in the company management both for the control of the processes and for the optimization of resources for continuous improvement of organizational performance. It is recommended to follow step by step the proposed model, since it is the result of a series of useful tools for administrative management, besides it will serve to evaluate and propose improvements that lead to success to the company.