Promoción turística de “Las Siete Iglesias” de Riobamba mediante una propuesta de un paseo virtual multimedia aplicando vista 360º.

Abstract

The research was aimed at promoting the “Seven Churches” Route in the city of Riobamba and the design of a virtual multimedia walk through 360° view, which establishes the characteristics of style, graphic language of architectural space of the churches: San Antonio de Padua, La Concepción, La Catedral, La Merced, San Alfonso, San Francisco, La Basilica, it was determined, the architectural style, colors, shapes and textures of each place. Using as a basis the methodology proposes thee steps, Step 1 of structuring the problem, Step 2 project development and step 3 product assessment. With the help of photographic and video tools like cameras, tripod, it was possible to capture an ordered sequence of photographs of the interiors of the churches, detailing their beautiful architecture and art, with the software PanoramaStudio Pro and Tourweaver 7.0 Professional Edition created the Virtual walks and the animation to the route. 55% of the population surveyed showed an affirmative answer about the interest of having a web page of the virtual walk of the Churches, this website based on a new design methodology turned out to be clear and efficient, concluding that the research Fulfills the objective of promoting the route “Las Siete Iglesias” in the city of Riobamba through this website template. It is recommended that this research be used as an information material to encourage the visit of the places.