Diseño de un modelo de gestión basado en el Balanced Scorecard para la gestión administrativa de la Empresa PRODUALBA Cía. Ltda., del cantón Pallatanga, provincia de Chimborazo

Abstract

This research paper is “Design of a management model based on the balanced scorecard to improve the administrative management of de company Produalba Cia Ltda.” It aimed at improving business management; organizations can have proper planning, but not having a management system that controls, cannot determine whether its objectives were met. Initially the theoretical basis on Balanced Scorecard, to subsequently apply adapting to the reality of the company was obtained. Then, the methodology for developing the Balanced Scorecard was determined. Later through the application of investigative techniques such as direct observation raised the current situation of the company through a SWOT analysis. A proposal was made to guide management indicators using the methodology of Balanced Scorecard. At the end of the research, business strategies raised at improving the processes, and action plans with their activities, quality service delivery, corrective actions, and measuring of existing resources. They will serve for management to improve their processes and can meet the goals set by proper decision making. It is recommended to implement costing methods, training employees and creating alliances with suppliers to improve the administrative management of the company PRODUALBA CIA. LTDA.