Diseño de estrategias digitales basadas en la Web 3.0 para difundir los lugares turísticos del Cantón Penipe provincia de Chimborazo. año 2016.

Abstract

The present project aimed to design digital strategies based on Web 3.0 for the dissemination of the tourist sites of the Penipe town, Province of Chimborazo, as current trends are moving to virtual markets. For which a cross-sectional investigation of a non-experimental type was carried out, observing the reactions of the target audience to the digital strategies of Web 3.0, a diagnosis determined the problematic of the sector from the methods: analytical syntactical, deductive inductive, with the collection of information through interviews and 381 digital surveys applied to the sample taken from the Economically Active Population of the City of Riobamba, thus established the absence of a strategy of digital communication tourism, a consequence was identified that 63% of the population does not know the tourist offer of Penipe town, nevertheless 98% would like to realize touristic activities in the mentioned town. It was identified that the internet is the ideal digital medium for the dissemination of tourism by 75%. Subsequently, the Wilcoxon test was significant for the metrics based on the application of the Web 3.0 digital strategies, responding in an effective way to the stimuli generated within the virtual reality, thus showing the importance of digital marketing management in the tourist promotion of the Penipe town, concluding with the incidence of the design of digital strategies based on the Web 3.0 in the diffusion of the tourist places of the Penipe town, Province of Chimborazo. It is recommended to the Municipal GAD of the Penipe town the implementation of the research project as it yielded good results in the implementation and verification of the pilot plan playing an important role in the positioning of Penipe as a touristic destination that offers new and innovative experiences.