Diseño de un producto turístico sostenible cultural para la parroquia Puerto Francisco de Orellana, cantón Francisco de Orellana, provincia de Orellana

Abstract

The aim of this present research is to design a Sustainable Cultural Tourist Product for the Francisco de Orellana parish, from Francisco de Orellana province. The diagnosis analyzes the current situation of the parish and canton, as well as elements of the tourist system, attractions, infrastructure, are and superstructure tourist, in the analysis of the demand determines a great reception by the national and international tourist regarding to the product, as well s the characteristics of the supply and competition, the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis helped to identify and prioritize the critical aspects. Furthermore, the technical study analyzed the design of a Sustainable Cultural Tourism Product, which consists of three tourist packages and determines the strategies of promotion and advertising based on the study of the demand for its positioning, it was established the environmental viability through the use of the Leopold matrix, which indicated the possible impacts, as a result, the project implementation will be feasible since the impact will be insignificant. Through the legal and administrative study, it is set out the operation policies and the process manual for the proper product performance. Finally, the economic-financial study determined that the investment will be $ 135.118,97 with a NPV(Net Present Value) of $ 485.472,12, an IRR(Internal Rate of Return) 38% cost-benefit ratio of $ 3.90 and recovery in year 1 and 2. It is concluded that the project presents technical, environmental, administrative-legal and financial economic viability whose benefits involve both the public and private sector, therefore it is recommended its implementation. keywords: tourist product, package tours, sustainable culture tourism.