Análisis del patrimonio intangible de la parroquia Alausí, para el desarrollo de ilustraciones aplicadas a souvenirs con el propósito del rescate cultural.

Abstract

The main purpose of this study is to conduct an analysis of the intangible heritage from Alausí, by researching the most representative characteristics for the development of illustrations applied to souvenirs to support the cultural rescue; addressed to young people between 14-17 years old. All the collected data coming from several sources as: records, books, journals, magazines, were analysed in order to know which goods are considered as intangible, which was useful to determine the level of risk in which these goods are enclosed. The study was carried on by using 19 vulnerable patrimonies remaining in the memory of the inhabitants from Alausí, factor that was considered in the design work. The target group from Alausí was taken under study where 108 individuals resulting in a representative sample formed by adolescents ranging between 14-17 years old to get information about their preferences and determine the causes for the lack of interest in the cultural immaterial heritage thus, counteract this effect in the group by means of the illustrations. One of the design methodologies applied was the work performed in situ, to figure out the problem and get involved with it, so that it was possible to visualize the wide range of possibilities offered by the cultural scope, after, having conducted surveys and interviews it was concluded that teenagers are sensitive to change as well as a motivating spirit, which helps the promotion, use and diffusion of illustrations through souvenirs such as shirts, cases of cell phones, cards, notebooks, wallets, which resulted as the most preferred by teenagers after research work, and surveys tabulation process, also another finding demonstrated that the graphic style doodler was the most appropriate and of higher preference for its application the souvenirs, according to 30% of the sample. It is concluded that the audience responds to images and concepts that portrait a cultural sense, which allows them to get involved and appreciate their history, heritage and identity. It is recommended for this market segment to use images related to their culture as well as elements causing interest to be used as a means for transmitting messages