Estudio del arte urbano riobambeño y su implementación en soportes impresos no convencionales para su valoración cultural.

Abstract

This research aims the analysis of the urban art of the city of Riobamba, its problem is zero tolerance by the community of Riobamba towards these artistic manifestations that somehow reflects the thoughts and youth initiatives, that is why the study is necessary of the two sides for the population of Riobamba as for urban artists, inductive-deductive method was used a sample of 277 people for further survey and tabulation of numerical and qualitative data, it was also necessary to use audiovisual archive through research field observation and experimentation, obtaining information of 12 leading urban artists of the city which 6 mostly used the surreal and abstract graphic styles, fated to soak in unconventional print media such as, everyday items, bags and boceteros submitted to the community of Riobamba as tolerance strategy towards urban art, obtaining positive results of acceptance by 75%, it is concluded that urban art does not transgress rather it is a useful tool to communicate, promote and persuade tool, therefore it is recommended to public and private institutions supporting urban artistic expression and that somehow contributes positively for the city.