Difusión publicitaria de las tradiciones, representativas del cantón Baños, para fomentar el turismo.

Abstract

It was possible to design graphical pieces of representative traditions from Baños canton to encourage the development of tourism. An “in situ” research was carried out which allowed to select the five most relevant traditions: Carnival, Month of the arts, Festival of the founding of the city, Good Friday, and feast of the Virgin. Through studying four graphic pieces were developed: posters, info-graphics, magazine and website selecting as the main compositional element the photograph itself of the site. The graphic pieces were made by strict order of: choice of formats, proper use of reticles, diagramming, proper placement of photographs, typography and color. For the design of each of the graphic pieces it was chosen the minimalist style, and each image received appropriate treatment to apply the technique of watercolor. It was used design software: Adobe Photoshop, Adobe InDesign, and Adobe Illustrator. The validation was performed by surveying the inhabitants of the canton, the result of the survey helped to determine that the graphic pieces were in line with the cultural identity of the Baños canton, achieving 97.5% of acceptance rates. It is concluded that the project is of vital importance to the rescue of the traditions of Baños de Agua Santa because it generates people’s interest to contribute to rescue of those traditions, and promote the great value of cultural identity, that means that the project has a high level of cultural representation. It is recommended that the Autonomous Municipal Decentralized (GAD) of Baños implement the advertising distribution system, it can also be applied in other GASDS, to strengthen tourism and improve the citizens’ standard of living.