Estudio de factibilidad para la creación de una Consultoría (Microempresa) de servicios contables en el cantón Guano, provincia de Chimborazo

Abstract

The present investigation carried out a feasibility study for the creation of a consulting services microenterprise; accounting, marketing and management for small and medium companies and professionals, located in the Guano county, Chimborazo province. The creation of the microenterprise responds to the need for companies and professionals of have with qualified persons who possess the relevant knowledge in the areas accounting, financial, administrative and marketing, providing them with a support and guidance in the development of their different management processes with the goal of achieving sustainability in the short and long-term, through the implementation of a viability diagnosis that allows to identify the weaknesses, offering adequate alternatives to get the correct execution of the processes and supporting companies in achieving their goals focused always to generate value. The consulting services are directed to this market, where companies have very good prospects of business and receive attractive benefits that allow them to generate employment and development. This study concluded that, the proposal for the creation of a consulting services microenterprise complies with the regulations requirements issued by the Ecuadorian government for its operation, has been shown to be feasible, since it has the administrative financial parameters inherent in the project.