Diseño de un plan estratégico para mejorar la gestión administrativa en la Cooperativa de Ahorro y Crédito Cámara de Comercio Ltda., de la ciudad de Riobamba, provincia de Chimborazo

Abstract

This graduating research work is to determine the administrative management that the Savings and Credit Cooperative “Cámara de Comercio Riobamba Ltda.” has. It has been in the market for about 26 years focusing on the economic development of the city and province of Chimborazo. Their growing indexes have decreased comparing them to other cooperatives. The reasons may be the lack of strategies that help to improve their position and administration of the institution in the financial market. An internal and external analysis was performed in order to find out the cooperative’s strong and weak aspects. The deductive method was used to defend the formulated idea after collecting all the information. An analysis of the operation of the company was held in order to contrast the starting situation with the current one. This helped establishing the parameters that will lead the research from the general to the particular. Different researching techniques such as interviews and surveys were applied to the manager, employees and associates of the cooperative. They all consider there are limitations in the administrative management of the cooperative. For all what has been said, in order to contribute to the solution of the problem, a strategic plan is presented here. This plan has been based on the Strategic Administration Model by Wheelen and Hunger (2007). It is concerned with supporting all the cooperative areas through the application of alternative strategies such as control and supervision. The aim is to accomplish the objectives by setting goals and developing the activities. This will improve the administrative management of the institution.