Análisis de herramientas de software libre; diseño de campaña publicitaria turística on-line del cantón Quinindé.

Abstract

Free software was investigated to scan graphic pieces in order to develop a tourism campaign online at Quininde Canton. A survey about the free software was applied to 10 professional with common characterizations from Graphic Design Engineering at the Polytechnic School of Chimborazo (ESPOCH). With the information gathered a matrix of influential factors was performed, being the most suitable free software: Inkscape, Gimp, Audacity and OpenShot. It proceeded to develop the advertising tourism campaign online, divided into stages of dissemination, reflecting sketched 7 advertising media, with tourist identify of the Canton and the target group where graphics elements acquired a focal point, also flora, fauna and culture tourists were shown, being the aim of the campaign to discover and enjoy the magic of nature, thus emphasizing the tourist wealth of Canton. It was proposed as a prototype form a web page, as a source of information which will be linked all advertising media to spread set. It was found with 88% acceptance that the 4 analyzed free software allows scanning of advertising media; with a score of 98.42% acceptance from the publicity campaign developed with free software, provided good quality characteristics. It is concluded that graphic design depends on creativity and not the software; it can meet quality requirements of customers and lower costs. It is recommended to public universities implementing the use of free software of graphic design, and Decentralized Autonomous Municipal Government (GADM) Quinindé the launch and maintenance of on-line tourism campaign, which will attract tourists and regenerate the economy, thus advertising media were integrated, combining entertainment and excitement, it is also far-reaching and innovative on-line media.