Análisis antropológico de la gastronomía de las tortillas de tiesto. Diseño de marca producto

Abstract

This present investigation objective was to analyze the anthropological field of tortillas made in tiesto in order to design their brand in Riobamba city, "El Retamal de Tapi" neighborhood. Historical information was collected to carry out the anthropological study of these tortillas, that means, to know the way how they were made and how are being made nowadays. All this information helped to define the future name of the brand of tortillas, however the target analysis helped to determine the best way to get into and stay in the market. The inductive method was used to know the product process from the beginning to the conservation in the different roles and to know the time of right conservation, so that the consumer can keep in the environment. This investigation was possible by using materials such as: a design software, a Computer, a camera, a refrigerator, a tiesto. The results gotten were: 80% of people surveyed knew about the product and 20% of people didn't know about it. Therefore, a 90% of people surveyed told that there is a relation of the brand. Related to packaging, a 28% of people told that it was right. This investigation will be useful for the society in order not to decline this traditional. It is recommended that this product be promoted by the maker so that this cooking tradition can be distributed to people in restaurants or coffee shops.