Indumentaria tradicional en los jóvenes de las comunidades Tsáchilas de Santo Domingo. Campaña gráfica de fortalecimiento de la identidad.

Abstract

It was developed, a graphic campaign to strengthen the identity of the Tsachila youth culture, in order to invigorate this rich culture, situated on the outskirts of Santo Domingo city de los Tsachilas - Ecuador. The campaign began surveying young Tsachilas, throwing a no substantial result, we proceeded to a study by applying the exploratory research to identify the problem, prompting the use of materials such as camera, microphone, software design adobe CS6, for the development of essentially specific design. Planning allowed the creation of a logo for developing graphic materials in print and digital media, two roll up, fifty caps, fifteen, sublimated shirts, thirty, pop up, thirty postcards, radio spot, documentary video. It was obtained a remarkable success present at by young people gives a result of 99.99% over optimum and accepted by the community, meeting the objectives. According to research conducted in the Chiguilpe community, it is recommended to the Tsachila nationality; the use of the garments to promote the development of culture in positive ways, and actuate new phases of life.