Los rótulos en la ciudad de Riobamba: aciertos y desaciertos. Creación y aplicación de un instructivo de diseño.

Abstract

The current research work aims to analyze the labels on the main streets of Riobamba city, these streets are: Guayaquil, 10 de Agosto y Primera Constituyente, bordering within the Carabobo and Cristobal Colón streets; such analysis allowed to determine successes and failures which will be included in a guideline. An analytical methodology was used to obtain better results when ranking the best labels. Surveys to the owners of the business places where carried out; after that the research was deepen by the application of graphic and structured informative files which will result in pragmatic, syntactic and semantic parameters, they will be used for the application in a redesign of less punctuated labels. The result of the analysis states that 79% have failures including Presence of style, Aesthetics and Saturation of elements. Only 21% are successes: Label maintenance, intelligibility and size proportional to the place. It is concluded that the application of design regulations is not used effectively in labels. The use of semantic, pragmatic and syntactic parameters will allow the effective creation of labels as means of external publishing. It is recommended to designers to take this research work into account to get a higher level in the general quality of all business places for a better presentation of them to the customers.